A guiding star.

 
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Our thoughts

The proposed model for driverless vehicles is becoming commonplace, probably sooner rather than later. Other services ride-hailing or ride-sharing will also become the norm. But the technology companies and modern automotive industry are ignoring one human need that can be even more life changing. There are 253 million people in the world who are visually impaired.

Sector

IGNIS
Automotive & Research Company

 
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Can there be an alternative way to support this disability and give these people even more freedom and independence? A new breed of ‘Guide dog’ that will allow you to go simply further and almost anywhere.

 
 

ATONOMU is a disability vehicle for self discovery.

 

ATONOMU is a future autonomous car brand for the blind and visually impaired. The logo symbolises the beginning of a new journey, from A, as the best way to get from A to B. The function of Braille helps people to interact and engage with the brand. The brand name and tagline in Braille also influences the graphic system, creating tangible, bright colourful dots. The purpose of the vivid colour palette builds awareness on the road for the safety of other pedestrians. 

 
 
LOGO  With Supporting Tagline  Visual System

LOGO
With Supporting Tagline
Visual System

Atonomu-braille.jpg
AUTONOMOUS VEHICLE   Visual System

AUTONOMOUS VEHICLE
Visual System

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
— A quote by Marcel Proust was the source of inspiration for this White Project.
 
TACTILE CAR EMBLEM   Visual System

TACTILE CAR EMBLEM
Visual System

 
 
IGNITION CONTROL   Visual System

IGNITION CONTROL
Visual System

OWNER'S MANUAL   Visual System

OWNER'S MANUAL
Visual System

The name ATONOMU is created from the word ‘AUTONOMOUS’ meaning having the freedom to act independently. The loss of the letter ‘U’ from the word auto, highlights the word ‘AT’ expressing location or arrival. 

Registered Domain Name - www.atonomu.com

NAVIGATION - VOICE ACTIVATION  APP  Digital Experience

NAVIGATION - VOICE ACTIVATION
APP
Digital Experience

Atonomu-instructions.jpg
Atonomu-voice.jpg
Atonomu-speak.jpg
 
CAR PARKING   Visual System

CAR PARKING
Visual System

FAVICON   Digital Experience

FAVICON
Digital Experience

 
APP   Digital Experience

APP
Digital Experience

Summary

The Brand Identity for Atonomu consists of:

- Name
- Logo
- Tagline
- Architecture
- Visual System
- Digital Experience
- Future Opportunities

SYMBOL   Print & Digital Variants

SYMBOL
Print & Digital Variants

 
DOMAIN NAME   Digital Experience

DOMAIN NAME
Digital Experience

 
 
 
 

1|4||||4|||| thinking

If you can dream it, you can do it.
Walt Disney.

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