Brandsadrift is a documented library of abandoned brands discovered off the shores of the UK. It’s an insight into the end of a brand life of a product. What happens with brand loyalty after a product is conveniently forgotten, easily misplaced and finally ignored? In a final resting place, what does the packaging of a product reveal about the brand?
As a result of an irresponsible brand driven culture, more purposeful brands have been invented to battle against problems of future plastic pollution. We believe the solution is not a reactionary one. It begins with creating a more responsible branding culture.
At 144 we’re taking a stand, we’ll only work for brands who care about their place in making a better world. We won’t work with any brands we find washed-up on the shores of the UK.