Colour is one of the important ways in defining, describing and creating awareness for a brand, service or product. How is colour used for trademarking brands? What is the relevance of Black with a particular shopping day?
As Amazon brings to life their new retail experience, we question the use of the star as a brand identity asset. Are Amazon communicating clearly the big idea behind their new store with the use of a simple symbol? Over the years, how are other famous brands using the same generic symbol to create their own memorable story.